Privacy Policy
Last updated: March 2024
Delights Direct, operated by Party Delights Limited, is responsible for processing your data (any reference to our company will be under the name Party Delights below). We are committed to protecting and respecting the privacy of your personal data and this privacy notice explains how your data is collected and used by Delights Direct.
Who we are
Delights Direct is a party goods supplier and is a company limited by guarantee, registered address: Cavendish House, Cross Street Sale, Manchester, M33 7BU.
Delights Direct takes the privacy of its customers very seriously. We understand that you want to know how information about you is used, stored, and shared. And we understand the importance of protecting your personal information. Nobody wants to have their personal information sold or misused and we will never sell your personal information to anyone.
This Privacy Policy applies to customer information collected and used by Delights Direct and its affiliates (together, “Delights Direct”). This Privacy Policy does not cover any information collected by third-party sites or content or applications that may link to, or be accessible from or on, our website. We collect information about you from a variety of sources, including the information that we collect from you in person, the information we collect from you when you visit our website www.delightsdirect.co.uk or its related subdomains (“Website”), and the information that we collect about you from other sources. By visiting and using the Website, you are accepting the terms described in this Privacy Policy.
Please take a moment to familiarise yourself with our privacy practices and let us know if you have any questions.
Types of Information We Collect
We collect information to deliver the products and services you request and to help improve your Delights Direct experience. Some information that we collect from you can be used to identify you or can be reasonably used in connection with other information to identify you. This information is called “personal information” and includes your name, postal address, email address, phone number, and payment information.
You directly share personal information with us when you make an online purchase with us, when you create an account on one of our Websites, when you sign up to our email list, when you visit or post a comment on one of our social media pages, and when you contact us or request customer service.
Other types of information that we collect is not used to personally identify you but provides Delights Direct with information that we use to improve the products and services we offer to you. This information (together referred to as “indirect data”) includes details about your internet connection, traffic data, IP address, the equipment you use to access our Website and usage details, and is collected automatically through the use of cookies, web beacons, and other tracking technologies. It may be collected by Delights Direct or it may be collected through third party advertisers or partners who provide the advertisements on our Website. Information that is collected through the use of third party cookies, web beacons, and other third party tracking technologies is subject to such third parties' privacy policies and opt-out mechanisms.
How We Use Your Information
Delights Direct uses the personal information that we collect about you or that you provide to us:
- to process and dispatch your online orders
- to keep you up to date with the status of your order
- for marketing or advertising purposes
- to inform you about promotional offers
- to maintain your user account; to keep track of your order history; to respond to customer support enquiries
- to present our Website and its contents to you
- to tell you about changes to our Website; to let you know about products or services
- to allow you to participate in interactive features on our Website in a way that we describe to you at the time that you provide Delights Direct your personal information
- to fulfil any other purpose for which you provide it.
The indirect data that we collect may automatically be combined with other information that you provide and may be aggregated and used for statistical purposes. It helps us to improve our Website and to deliver better and more personalised products, services and advertisements. It also helps us to estimate how many people may be interested in certain products, store your user preferences allowing us to customise the Website to your individual interests, recognise you when you revisit our Website, and speed up your online experience with Delights Direct.
Legal Basis for Using Information
Where we process your personal information, we make sure we have a legal basis for doing so. For example, we use the ‘contract’ legal basis to provide you with the goods you have ordered and administer our relationship with you.
We may also process your personal information where we have a legitimate business interest. This would include where we process indirect data to improve our website or understand company performance and where we monitor company premises using CCTV.
Also, we may process certain personal information with your consent, this applies where you have consented to cookies or provided your details to join our marketing list.
Information Sharing
Facebook, Google, Emarsys, Klaviyo, Klevu and Pixlee.Delights Direct does not sell your personal information to third parties. However, we may disclose the personal information that we collect or that you provide to us as described in this Privacy Policy to our subsidiaries and affiliates or to carefully selected third parties that we use to support our business and bring products to you. This includes:
- Payment processors, such as PayPal, Adyen and Hokodo
- Couriers and delivery partners
- Marketing partners, such as Facebook, Google, Emarsys, Klaviyo, Klevu and Pixlee.
- Suppliers who deliver products on our behalf
Where we do share your information, we do so under strict contract terms and only share the minimum amount of personal information needed for the specific purpose.
We may use the services of third parties to collect indirect data about your visits and interactions with our Website through the use of technologies such as cookies to personalise advertisements for goods and services. Please see our Cookie Policy for further information.
Your personal information may also be disclosed to enforce our terms of use, to comply with any court order, law or legal process, or government or regulatory request, or if we believe that disclosure is necessary or appropriate to protect the rights, property, or safety of Delights Direct, our customers or others. This may include exchanging information with other companies or organisations for the purposes of fraud protection and credit risk reduction.
If Delights Direct is involved in a merger, acquisition, asset sale, bankruptcy or reorganisation, your personal information may be shared, as well as retained by us.
International Processing
Delights Direct stores and processes your personal information on its computers and servers in the United Kingdom.
However, we may share your personal information with third parties who are based overseas where this is within our legitimate interests or where you have consented to our use of cookies and tracking technologies.
The GDPR covers the processing of data within the EEA and, where third parties are based outside the EEA, we require them to apply the same standards to the processing of that data as is required by the GDPR.
How Long We Keep Your Information
Delights Direct will keep your information for as long as it is needed for the processing purpose, when it is no longer needed it will be securely destroyed or deleted.
For example, where you have created an online account, your information is retained for a period of 7 years following account closure, to allow for any related queries or legal claims.
Accounting and payment information is generally retained for 6 years from the end of the applicable financial year in accordance with general accounting practices / HMRC guidelines.
Maintaining Your Information
At any time, you can review and change your personal information by logging into the Website and visiting your account profile page. Here, you can make changes to your name, password, postal address, email address, or phone number as previously provided.
What Rights Do You Have?
By law, you have a number of rights (subject to certain conditions) when it comes to your information. Further information and advice about your rights can be obtained from the Information Commissioners Office (ICO). You can exercise any of these rights by contacting us using our details below.
You have the right to be provided with clear, transparent and easily understandable information about how we use your information and your rights. This is why we’re providing you with the information in this Privacy Policy.
You have the right to obtain access to your information (if we’re processing it), and certain other information (similar to that provided in this Privacy Policy).
This is so you’re aware and can check that we’re using your information in accordance with data protection law.
You are entitled to have your information corrected if it is inaccurate or incomplete.
This is also known as ‘the right to be forgotten’ and, in simple terms, enables you to request the deletion or removal of your information where there is no compelling reason for us to keep using it. This is not a general right to erasure, there are exceptions.
You have the right to object to certain types of processing, including processing where we rely on our legitimate interest as a ground for processing.
You have the right to ‘block’ or suppress further use of your information in certain circumstances. When processing is restricted, we can still store your information, but may not use it further. We keep lists of people who have asked for further use of their information to be ‘blocked’ to make sure the restriction is respected in future.
You have the right to obtain and reuse your information for your own purposes across different services. For example, if you decide to switch to a new provider, this enables you to move, copy or transfer your information easily between our IT systems and theirs safely and securely, without affecting its usability.
You have the right to lodge a complaint about the way we handle or process your information with the national data protection regulator. See here for more details.
If you have given your consent to anything we do with your information, you have the right to withdraw your consent at any time (although if you do so, it does not mean that anything we have done with your information with your consent up to that point is unlawful). Note that such withdrawal in certain circumstances may mean we can no longer continue to provide goods or services to you.
In respect of Subject Access Requests, we usually provide information free of charge but may charge a reasonable fee to cover our administrative costs of providing the information for:
• baseless or excessive/repeated requests, or
• further copies of the same information.
Alternatively, we may be entitled to refuse to act on the request. Please consider your request responsibly before submitting it. We will respond as soon as we can. Generally, this will be within one month from when we receive your request but, if the request is going to take longer to deal with, we will come back to you and let you know.
Information Security
We have implemented measures designed to secure your personal information from accidental loss and from unauthorised access, use, alteration and disclosure.
We protect your personal information by maintaining physical, electronic, and procedural safeguards in compliance with applicable UK and EU regulations.
All personal information that you may provide on any of Websites will be Secure Socket Layer (SSL) encrypted. Delights Direct also uses computer safeguards such as firewalls and data encryption methods to protect your information.
The safety and security of your information also depends on you. For instance, you can start by using a complex and well-chosen password. You should avoid sharing your password or using any information that others can easily learn about you, such as a family member's name or birthday. We recommend that you follow National Cyber Security Cenntre (NCSC) advice when setting passwords. You can also install and regularly update antivirus and firewall software to protect your computer or device from external attacks by malicious users.
When you are finished with a session on our Website, be sure that you log out and close the browser window so nobody can pick up where you left off.
Unfortunately, no method of transmission over the Internet, or method of electronic storage, is 100% secure. Therefore, we cannot guarantee the absolute security of your information.
Any transmission of personal information is at your own risk and Delights Direct is not responsible for the circumvention of any privacy settings or security measures contained on the Website.
Cookies and Other Tracking Technology
What are cookies?
A cookie is a tiny data file that websites store to save and collect basic information. They are used to ‘remember’ when your computer or device accesses our website to provide you with greater browsing or shopping experience. Many cookies are essential to the operation of our website, for example, to allow you to make a purchase or create an account with us.
What information do cookies collect?
Our cookies collect information about browsing and purchase behaviour. They are also used to provide you with personalised online advertising tailored to your interests, both on our website and elsewhere. We do not use cookies to collect or record information that could identify you personally such as your name, address, contact details and similar.
Cookie types used by Delights Direct
The types of cookies used on our platform can generally be put into the following categories: strictly necessary, analytics, functionality, advertising, and social media. You can find out more about each of the cookie categories below:
Strictly Necessary Cookies
These cookies are required for the basic operation of our website and enable you to add items to your basket, make purchases, and log into secure areas of our website. These cookies can’t be switched off and they don’t store any of your information.
Analytics Cookies
These cookies gather information about your browsing and shopping patterns, such as how many people are using our site or which pages are popular to help us improve customer experience.
We analyse the use of our website through Google Analytics software. The cookies store information anonymously and assign a randomly generated number to identify unique visitors. This cookie expires after 2 years. To opt-out of being tracked by Google Analytics across all websites click here.
Functionality Cookies
These cookies make your shopping experience easier. They allow us to recognise you and remember the choices you make when you return to the website. For example, these cookies can be used to remember your user name, country selection, and to keep you logged in to your account.
Advertising Cookies
Advertising cookies deliver personalised content and adverts and help us measure the effectiveness of advertising campaigns.
We use Google Advertising Products. These cookies may be used to create groups of users based on behaviour to improve the efficiency and relevance of our advertising and allow us to measure advert performance. For more information please visit their website Google’s Privacy and Terms here
We use Bing cookies which allow us to track user activity on the website with the purpose of monitoring ad performance and providing better-targeted ads. For more information please visit their website Bing Privacy Policy here
Our email service provider Emarsys uses Web Extend cookies to collect information about browsing habits and purchase behaviour, to retarget personalised content on customer marketing emails. These cookies collect information on items viewed, added to the basket and items purchased. All non-operational information is stored in an encrypted form. Find out more about Emarsys Privacy Policy here
Social Media Cookies
We use Facebook advertising cookies which anonymously record that a user has clicked on a link or advert from Facebook. The cookie is set by Facebook to show relevant advertisements to the users and measure and improve the advertisements. The cookie also tracks the behaviour of the user across the web on sites that have Facebook pixel or Facebook social plugins. Find out more about Facebook’s Privacy Policy here
We use Facebook and Pinterest tracking pixels to collect browser data, which we use to send personalised Facebook, Instagram, Twitter and Pinterest ads to users who have recently visited our website.
How do I manage my cookies?
To manage or disable cookies you need to change the settings in your website browser. Please check your browser for instructions on how to do this.To manage or disable cookies you need to change the settings in your website browser. Please check your browser for instructions on how to do this. What happens if I disable cookies? If you disable some or all of our cookies, our website may not function properly. If you only disable third party cookies, you will not be prevented from making purchases on our website. If you disable all cookies, you will be unable to complete a purchase on our website.
What happens if I disable cookies?
If you disable some or all of our cookies, our website may not function properly. If you only disable third party cookies, you will not be prevented from making purchases on our website. If you disable all cookies, you will be unable to complete a purchase on our website.
Can I enable ‘Do Not Track’?
Do not track (DNT) is a feature offered by some browsers. When DNT is enabled, it will send a request to a website so that your browsing behaviour is not tracked by third party ads, social networks or analytic companies. Our website does not currently respond to Do Not Track (“DNT”) requests as there is currently no consensus on how companies should interpret or manage DNT.
You can enable or disable Do Not Track by visiting the Preferences or Settings page of your web browser.
Third Party Links
Our Website may contain links to other websites that are not operated by us. If you click on a third party link, you will be directed to that third party's site. We recommend that you review the Privacy Policy of each site you visit. Delights Direct does not control, and assumes no responsibility for the content, privacy policies or practices of any third party sites or services.
Email Communications
We may use your personal information to contact you with email newsletters that may be of interest to you. You may opt-out of receiving any, or all, of these communications from us by following the unsubscribe link in any of our emails. By signing up for our email newsletter you are confirming that you are age 16 or over and you have read and understood this privacy policy.
Children’s Online Privacy
This Website is not marketed to and does not knowingly collect or maintain, personal information from, children under the age of 16. If we learn that we have collected or received personal information from a child under the age of 16 without verification of parental consent, we will delete that information. If you believe we might have any information from or about a child under the age of 16, please let us know via our contact form.
Opt-Out
If you wish to opt-out of receiving online communications from Delights Direct you can choose the unsubscribe or opt-out link contained in the email and you will no longer receive communications.
Changes to This Privacy Policy
This Privacy Policy is subject to change at the sole discretion of Delights Direct, and the updated Privacy Policy will be posted on our Website. This Privacy Policy was last updated on the date provided above. Continued use of the Website after Delights Direct posts a revised Privacy Policy signifies your acceptance of the revised Privacy Policy. Please check back frequently and review the Privacy Policy for any updated terms or changes.
Contact Us
If you have any questions or comments regarding this Privacy Policy, please do not hesitate to contact us. You can find our contact details on this page or by write to us at: Delights Direct Ltd, Cavendish House, Cross Street Sale, Manchester, M33 7BU.